The Brand Gap Revised Edition
by on 2013-07-01 20:52:43, Revised
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The Brand Gap Revised Edition THE BRAND GAP is the first book to present a unified theory of brand building nbsp Whereas most books on branding are weighted toward either a strategic or creative approach this book shows how both ways of thinking can unite to produce a ldquo charismatic brand rdquo mdash a brand that customers feel is essential to their lives In an entertaining two hour read you rsquo ll learn bull the new definition of brand bull the five essential disciplines of brand building bull how branding is changing the dynamics of competition bull the three most powerful questions to ask about any brand bull why collaboration is the key to brand building bull how design determines a customer rsquo s experience bull how to test brand concepts quickly and cheaply bull the importance of managing brands from the inside bull 220 word brand glossary From the back cover Not since McLuhan rsquo s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages Using the visual language of the boardroom Neumeier presents the first unified theory of branding mdash a set of five disciplines to help companies bridge the gap between brand strategy and customer experience Those with a grasp of branding will be inspired by the new perspectives they find here and those who would like to understand it better will suddenly ldquo get it rdquo This deceptively simple book offers everyone in the company access to ldquo the most powerful business tool since the spreadsheet rdquo
The Brand Gap Revised Edition We are an on the internet acquiring review and examine rates providing 1000s of brand identify from unbeatable costs. All of the items are higher high quality item. And now assessment
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